Articles

This project was definitely one for the books. We were asked to create a 23 second ad for ÅžÖlen - a Turkish candy and chocolate company. We were given three weeks to produce a set of three videos (each for different product line) and the general guidelines regarding the current style used by the client's ads this season.

With the storyboards approved, we contacted Onur Senturk, whom you might know from his independent pieces such as Nokta or TRIâ–²NGLE. Onur took care of animating the ribbons, while I did the colors, particles, light fx and all that extra shiny-sparkly stuff. Leo Burnett - agency for this project - provided us with the 3D renders of the products and the audio track.

I have come across a fantastic Cinema 4D plugin called Xbreaker created by pariah Studios. It allows you to shatter pretty much any geometry into tiny pieces with just a few clicks. Add some physics, shaders, a bit of post in After Effects - and you got yourself a nice little visual experiment.

I found this one on a Turkish t-shirt site geyikadam.com. It is so spot-on, that I decided to translate it into English and share with you all.

If you have ever worked on a commercial design project, you should get a good laugh out of it.

I usually like to build my compositions vertically, placing most of the data in a single timeline. It works most of the time, although sometimes results in skyscraper monstrosities like the nearly 1000 layer project I talked about a while back.

The ad I am working on right now required a different approach. I had to create pre-comps of pre-comps of pre-comps of some more pre-comps, constantly burying and digging up various elements. A timeline screenshot would not do it much justice, so I decided to share with you the flowchart view of the project.