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As my focus shifted away from flat media and towards 360° and Virtual Reality content, the updates to QubaHQ became more and more sparse. Today it is my pleasure to introduce to you my brand new website: QubaVR.com. It will be a home to all my newest projects, my VR-focussed portfolio and a host of articles, reviews and editorials on the subject of immersive media.

Gravity is no longer a constant.
Enter a world where the rules that bind us
are suddenly disobeyed.

So you’ve been hearing of Virtual Reality more and more recently. VR seems to be the current buzz word, with 2016 heralded as the year of VR. You’ve read some articles, but lots of terminology feels confusing and some of the messages seem to contradict one another.

Still, you are eager to learn more and try Virtual Reality for yourself.

Welcome.
In this series of articles I am going to walk you through some of the basic concepts related to VR. Whether your end goal is to kick back, relax, and simply enjoy some VR content, or to create your own experiences and share them with others – this guide will help you understand all the basics and develop the vocabulary needed to understand and discuss VR.

To simplify the process of converting the stereoscopic images from one layout to another, I created a series of Adobe Photoshop Actions named QubaVR Stereo Swapper, that will allow you to re-arrange your frames with a single (or at most double) click.

Prismatic is my first independent project since I have left my position as Creative Director at Autofuss and Google a few weeks ago. It has begun its existence as a proof-of-concept animatic for a larger, practical set I am currently developing. Soon though, it took life on its own and became a self-standing animation I am happy to share with you today.

If you haven’t yet seen Prismatic, strap on your virtual reality goggles and go check it out here. The rest of the article will make much more sense this way. If you are already familiar with the work (or just came back after I sent you to check it out), welcome. In this article I’ll talk about the process behind creating as well as publishing Prismatic, as well as about some of the lessons learned along the way.

For the past two months, I had the opportunity to work with some very creative engineers, filmmakers and coders in some of the very first field tests of this new, exciting camera rig.

The effort culminated in a collaboration with EDM artist Avicii and YouTube director Kurt Hugo Schneider, and resulted in an awesome 360 video for Avicii's latest single "Waiting for Love"

I'd like to take a break from our scheduled programming, to bring your attention to the issue of the battle for net neutrality that is currently taking place. The video below explains the basic concept, while the links underneath will provide you with more information.
Take action now - write your congressman, email FCC. Inaction, passivity and apathy make the world a worse place. Thank you.

Color grading using Curves, Levels and other RGB tools always felt quite counter-intuitive to me. That's why I decided to create QHQ Channel Splitter - an After Effects script and Photoshop action for automatic splitting of the image/footage into discrete RGB or CMY channels. Channel Splitter can change the way you experiment with color correction as well as open a brand new way of color grading through changing the "inks" rather than the channel values.

Formatting text for dynamically generated numbers in After Effects just got a whole lot easier! In this episode I will introduce you to the uberNumber() function I designed combining numerous smaller expressions, to create an all-in-one number formatting tool.