TVC

I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool - I remember saying - I'm sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.

While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I'd ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that's pretty much it.

And then came the Morhipo.com gig.

I usually like to build my compositions vertically, placing most of the data in a single timeline. It works most of the time, although sometimes results in skyscraper monstrosities like the nearly 1000 layer project I talked about a while back.

The ad I am working on right now required a different approach. I had to create pre-comps of pre-comps of pre-comps of some more pre-comps, constantly burying and digging up various elements. A timeline screenshot would not do it much justice, so I decided to share with you the flowchart view of the project.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell's gnctrkcll and Algida's Cornetto.

This is a teaser TVC created for the launch of Turkish Airlines' new international campaign Globally Yours.

The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on - not due to the animation and effects - but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.