commercial

This project is a not-so-distant cousin of gnctrkcll / cornetto project, and was produced over the weekend break between the two parts of its bigger relative. The main concept remained the same - a stop-motion actor, t-shirt with a character, busy background.

The character was, again, designed by Meni, but this time we were delivered ready frames from the agency and did not have much input on what it does. Instead I focused on creating a small library of cell-shaded 3D elements, later used to liven up the scene.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell's gnctrkcll and Algida's Cornetto.

I guess it is not too hard to notice that June is gone and I have managed to cover only half of the tutorial content from the trailer. Unfortunately, you will have to be patient for a little while longer.

It's been raining projects here, and I literally don't have any free time left to work on the site. This is likely to continue for a few more weeks, so naturally the Automated Light Array and Procedural Disintegration tutorials have been delayed until sometime later this Summer.

This is a teaser TVC created for the launch of Turkish Airlines' new international campaign Globally Yours.

The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on - not due to the animation and effects - but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.