Destinations was the first advertisement commissioned to us by Rafineri agency.

Originally planned as a simple 2.5D animation, the project was soon moved into a 3D format to enhance the feeling of flight and the depth of the world we constructed. We placed flat photographic images of world’s famous landmarks in a 3D landscape divided into four sections – representing the four seasons.

Bulk of the project was rendered using Cinema 4D. Particles, sky and other extra elements were then constructed and composited in After Effects. The ad was produced in both Cinema (2K 16:9) and TV (PAL 4:3) formats.


As you can probably imagine, getting all these images into the 3D in their full resolution involved quite a bit of masking. It was this project that inspired my Money for Masking and the Pics for Free article. You can even see the windmill I was talking about :)

Client: Akbank
Agency: Rafineri
Directed by: Quba Michalski
Design & Animation: Quba Michalski
Tools: Cinema 4D, Illustrator, Photoshop, After Effects

Original post on imago website: