VR

As my focus shifted away from flat media and towards 360° and Virtual Reality content, the updates to QubaHQ became more and more sparse. Today it is my pleasure to introduce to you my brand new website: QubaVR.com. It will be a home to all my newest projects, my VR-focussed portfolio and a host of articles, reviews and editorials on the subject of immersive media.

Gravity is no longer a constant.
Enter a world where the rules that bind us
are suddenly disobeyed.

So you’ve been hearing of Virtual Reality more and more recently. VR seems to be the current buzz word, with 2016 heralded as the year of VR. You’ve read some articles, but lots of terminology feels confusing and some of the messages seem to contradict one another.

Still, you are eager to learn more and try Virtual Reality for yourself.

Welcome.
In this series of articles I am going to walk you through some of the basic concepts related to VR. Whether your end goal is to kick back, relax, and simply enjoy some VR content, or to create your own experiences and share them with others – this guide will help you understand all the basics and develop the vocabulary needed to understand and discuss VR.

As I shift my creative focus away from traditional 2D/framed media and towards 360° video and VR, I find myself in need of good ambient sound more and more frequently. In the world of traditional motion design and film, good music was king. Adding a catchy tune to a piece could make or break its success, and entire careers were built on the ability to sync up visuals to the rhythm and sounds of the audio track.

Now, with the advent of Virtual Reality the priorities have changed. Establishing audience's sense of presence is the key component of crafting a successful experience. Generally speaking, it is a good practice to take your time immersing the viewer in your world - and well-crafted soundscape is as important as the visuals in establishing the believably of the virtual world.

While nothing will substitute a good audio track created by a professional sound engineer, Ambient Mixer is an online service that's ideal for rapid prototyping. It comes in extremely handy whenever you need to lay in a basic atmospheric sound, but still want to customize it to fit your particular needs.

This short VR Experiment aims to replicate the sensation of finding yourself in a free-fall, lost in space. You are tumbling out of control in the orbit of our home planet, Earth. Best experienced using a high-quality head mounted display such as Oculus Rift, HTC Vive, GearVR or Google Cardboard. For more about the project as well as high-bitrate downloadable version, visit: http://qubahq.com/2015/10/freefall-vr004/

Prismatic is my first independent project since I have left my position as Creative Director at Autofuss and Google a few weeks ago. It has begun its existence as a proof-of-concept animatic for a larger, practical set I am currently developing. Soon though, it took life on its own and became a self-standing animation I am happy to share with you today.

If you haven’t yet seen Prismatic, strap on your virtual reality goggles and go check it out here. The rest of the article will make much more sense this way. If you are already familiar with the work (or just came back after I sent you to check it out), welcome. In this article I’ll talk about the process behind creating as well as publishing Prismatic, as well as about some of the lessons learned along the way.

For the past two months, I had the opportunity to work with some very creative engineers, filmmakers and coders in some of the very first field tests of this new, exciting camera rig.

The effort culminated in a collaboration with EDM artist Avicii and YouTube director Kurt Hugo Schneider, and resulted in an awesome 360 video for Avicii's latest single "Waiting for Love"