Destinations was the first advertisement commissioned to us by Rafineri agency.
Originally planned as a simple 2.5D animation, the project was soon moved into a 3D format to enhance the feeling of flight and the depth of the world we constructed. We placed flat photographic images of world’s famous landmarks in a 3D landscape divided into four sections – representing the four seasons.
Around two weeks ago I posted Blast from the Past: Imago Zoo – a series of wallpapers created for imago back around 2004. Today I am happy to show you three more renders from the imago promo series entitled Future Friendly.
They are slightly newer (2005 or 06 I believe) and feature cute, shiny robots I designed in Maya.
Back in 2004, shortly after establishing imago, I have created a series of 10 promotional wallpapers with cute 3D animals.
It would be the shame to let them disappear from the face of the Internet forever, especially since the readers of Bici Bee may recognize an early prototype of out beloved webcomic character on one of them. Full gallery after the break.
This is our one minute advertisement for the launch of Turkish Edition of The New York Times.
We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.
What was the name of that obsessive-compulsive disorder that makes you stick thousands upon thousands of little colorful triangles together?… Well, whatever it is, we got that.
Don’t ask about the big idea behind this piece – we started it and then just kept going and going. We built it in little spare moments between commercial pieces, through several all-nighters and a few weird early mornings. Now it is complete, we love it and have no idea why we made it.
This project is more of an exercise in editing, rather than your typical motion graphics. It was commisioned by Alametifarika for the launch of a new double credit card service of Garanti’s Shop&Miles.
The video features various stock clips synchronized with the music – each clip has its corresponding audio fragment. As the audio clips get mixed together, so do the videos.
The original rebranding of Beko’s identity was fairly conservative when it came to changes in the look of TV commercial. Now, that the new ID has been widely accepted, we were tasked with updating the style of the TVCs.
Right away we replaced the original dark background with much more fresh, bright design. Next, we got rid of straight lines with parallel/perpendicular design and introduced bends and twists to the colored stripes (the basic element of brand’s ID). We also updated the end-tag with a cleaner, shiny globe and some other minor tweaks.
Money is the latest credit card released by Garanti Bank. For the launch of this new service, we were tasked with preparing a short, 15 second teaser.
Card’s visual identity is based on the inticate lattice pattern and four base colors. We used these elements to create a network of gears distributing campaign keywords around the scene. The entire setup is presented in low angle views with shallow depth of field, simulating macro photography.
A simple short commercial for Shop&Miles credit card intended for cinema.
The animation was constructed from a single photograph of the plane, original design of the card and a whole bunch of subtle lighting and particle effects.
During the recent re-branding and identity change of the BEKO brand, we have been tasked with preparing the motion part of the new ID.
The project consisted of two phases: First we developed a new end-tag to be used by all of BEKO’s TV commercials. The tag went through several iterations until finally arriving at its final form in February 2009. Second, we created a Promotion Commercial template – a base upon which all the subsequent BEKO commercials advertising sale promotions will be built.
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