imago reel 2012
Here’s a long-delayed new imago studios reel for 2012. It includes commercial and independent pieces completed both in-house and as a collaboration with various production companies.
Here’s a long-delayed new imago studios reel for 2012. It includes commercial and independent pieces completed both in-house and as a collaboration with various production companies.
Similarly to my 2005 piece entitled Demographix, AE64 is a tribute to the demoscene and to the legacy of world’s most popular microcomputer: Commodore 64.
While this video was created using the typical contemporary arsenal of tools (mainly After Effects and Cinema 4D), it conforms to most of the basic graphical limitations of the C64 such as a limited 16-color palette, low resolution, use of the overscan area etc. To maintain the spirit of the demo, I also created most of the effects using various scripts and code snippets, procedurally automating many of the tasks typically animated using keyframes.
I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool – I remember saying – I’m sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.
While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I’d ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that’s pretty much it.
And then came the Morhipo.com gig.
Here is my personal reel for June 2011, featuring commercial and independent pieces I have directed, edited, animated and designed in the recent years.
Music composed by Joel Nielsen.
I’ve been working on quite a few projects in the past months, all of which are in various stages of production and pre-production. Meanwhile, here are two short ads I made for Dankek.
The agency brief asked for a stop-motion aesthetic. We decided to shoot all of the elements live, but do the animation itself in After Effects. In fact I developed a pretty cool expression for creating random imperfections and errors in the object movement, especially for this project. (I am hoping to share it with you soon).
Now, that’s some recycling! Recently, with the introduction of helloimago.com we have designed some new business cards for the studio. While the front of the cards is always the same, we designed over 40 different variations of the reverse, using the letter “o” from our logo and Cigdem’s paintings to create a series of colorful, abstract visuals.
As usual, we used Moo.com to do the prints. Unfortunately we were not aware that they have recently changed they paper stock and ended up with a large box full of cards we did not want to use. (Just to make things clear, we ordered another batch, printed on another paper and these turned out fantastic!)
While the prints were useless as business cards, it would be the shame to simply throw them away – using a spray mount, some cardboard and an old IKEA frame I decided to put them together as a collage. You can see the result after the break.
Here’s a little video we cooked up at imago for this holiday season. May the new year bring you tons of inspiration, creative work, satisfied clients and just enough off time in between.
Hot on the heels of yesterday’s address change, I am happy to present you with the latest reel of imago studios, closing down year 2010. Not much to talk about here – press play, sit back and enjoy.
Although it’s been over half a decade since we last designed a commercial website at imago, the original domain name imagonewmedia hasn’t changed. That is, until today.
Out with the old, in with the new. It is my pleasure to introduce all of you to a new home for our studio: helloimago.com. Pay it a visit if you haven’t yet and enjoy your stay.
New reel coming really soon. It is all cut, ready and even uploaded, but we’re still waiting for one of our new commercials to clear for air before we can put it out. Should be any day now…
This is a spot I prepared for Turkish Airlines (THY) under imago. It was not a typical job we’d take, since it did not really contain any challenging motion design elements, but instead was a pure editing and compositing project.
The ad is edited from 12 (if I recall correctly) stock scenes, where my task was to replace the original balls with red, THY ones. The new ones were not to contain any characteristics of the real sports equipment (hairy tennis ball, ridges and patches on the football, etc.).
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