Archived entries: imago

gnctrkcll / Cornetto: 1+1

Here is a sequel to the gnctrkcll / Cornetto: text+talk ad released 7 days ago. Since it is a tag-on companion piece to the original ad, not much has changed in the department of decorative elements. You might notice, however, that the main character now got a girlfriend.

This one was produced in 4 days, right after completing the gnctrkcll: Kurucesme series. I would have posted it earlier, but I first had to catch up on sleep :)

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gnctrkcll: Kurucesme

This project is a not-so-distant cousin of gnctrkcll / cornetto project, and was produced over the weekend break between the two parts of its bigger relative. The main concept remained the same – a stop-motion actor, t-shirt with a character, busy background.

The character was, again, designed by Meni, but this time we were delivered ready frames from the agency and did not have much input on what it does. Instead I focused on creating a small library of cell-shaded 3D elements, later used to liven up the scene.

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gnctrkcll / Cornetto: text+talk

If we were to say just one thing about the making of this ad, we’d describe it as an extreme exercise in hardcore project management.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell’s gnctrkcll and Algida’s Cornetto.

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Turkish Airlines: Globally Yours Teaser

This is a teaser TVC created for the launch of Turkish Airlines’ new international campaign Globally Yours.

The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on – not due to the animation and effects – but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.

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Check out our Stash (issue 67)

Good news, everyone! Our piece, New York Times: The Turkish Edition is being featured in this month’s edition of Stash magazine (that’s Stash 67, April 2010). We are pleased to inform you that we are the first Turkish studio to have a commercial in this prestigious compilation.

Other studios featured in this issue include Radium, Glassworks, The Mill, Psyop, Superfad and many, many more (108 minutes of content). Check out the trailer for Stash 67 after the break.

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Wings: Destinations

Destinations was the first advertisement commissioned to us by Rafineri agency.

Originally planned as a simple 2.5D animation, the project was soon moved into a 3D format to enhance the feeling of flight and the depth of the world we constructed. We placed flat photographic images of world’s famous landmarks in a 3D landscape divided into four sections – representing the four seasons.

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Future Friendly

Around two weeks ago I posted Blast from the Past: Imago Zoo – a series of wallpapers created for imago back around 2004. Today I am happy to show you three more renders from the imago promo series entitled Future Friendly.

They are slightly newer (2005 or 06 I believe) and feature cute, shiny robots I designed in Maya.

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Blast from the Past: Imago Zoo

Back in 2004, shortly after establishing imago, I have created a series of 10 promotional wallpapers with cute 3D animals.

It would be the shame to let them disappear from the face of the Internet forever, especially since the readers of Bici Bee may recognize an early prototype of out beloved webcomic character on one of them. Full gallery after the break.

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The New York Times

This is our one minute advertisement for the launch of Turkish Edition of The New York Times.

We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.

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Pat Pat Robat

What was the name of that obsessive-compulsive disorder that makes you stick thousands upon thousands of little colorful triangles together?… Well, whatever it is, we got that.

Don’t ask about the big idea behind this piece – we started it and then just kept going and going. We built it in little spare moments between commercial pieces, through several all-nighters and a few weird early mornings. Now it is complete, we love it and have no idea why we made it.

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