Morhipo ads and how MovieType saved my skin
October 20, 2011Motion,imagoTVC,Motionworks,MovieType,silver,morhipo,Morhipo.com,C4D,type,text,shiny,commercial,advertisement,ad,gold,TV,Maxon,Cinema 4D,3D
I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool - I remember saying - I'm sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.
While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I'd ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that's pretty much it.
And then came the Morhipo.com gig.
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