Everything Tastes Better in Slow Motion (part 1)

Among many other projects completed last year, Olivari’s Everything Tastes Better in Slow Motion, also known as minimOilisms was probably one of the most fun to create. We were tasked with exploring the world of slow motion macro photography of our client’s olive oil interacting with various substances and objects. In other words, we spent 2 weeks armed with a Phantom camera, splashing galons of oil all over the studio and making everyone hungry with the smell of oil heating up in thousands of Watts of light.

As a result we produced nearly 70 pieces of short, 10 second vignettes – first five of which I can share with you now. More of these will be coming up throughout 2013, as the campaign releases individual “episodes”.

Meanwhile, I’d like to invite you to a little game: can you guess what it is you’re seeing, and how were the shots rigged?

Post your ideas in the comments section, below.






Here is a YouTube Playlist of the entire 26-part Everything Tastes Better in Slow Motion series. You may also want to check part 2, part 3, part 4 and part 5 of this project.

Produced at: Autofuss
Client: Olivari Olive Oil
Agency: twofifteenmccann
Creative Direction: Quba Michalski
Cinematography: Joe Picard
Editing: Ashley Rodholm, Ian Colon
Set Design / Rigging: Andy Vogt, Joe Picard
Post & color: Quba Michalski
Tools: After Effects