Ulker: Dankek

I’ve been working on quite a few projects in the past months, all of which are in various stages of production and pre-production. Meanwhile, here are two short ads I made for Dankek.

The agency brief asked for a stop-motion aesthetic. We decided to shoot all of the elements live, but do the animation itself in After Effects. In fact I developed a pretty cool expression for creating random imperfections and errors in the object movement, especially for this project. (I am hoping to share it with you soon).

The on-air version of this ad went through quite a few changes, but I would like to present you with the original director’s cut, featuring the timing, elements and colors as originally intended by me.

 

 

Client: Ulker
Agency: Manajans JWT
Production company: Telesine
Directed by: Quba Michalski
Animation & Compositing: Quba Michalski
Photography: Bora Sübakan
Assistant Director: E. Mert Kökver
Tools: Photoshop, After Effects

These videos can also be watched on YouTube: 15 sec and 5 sec .

 

  

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