This is a spot I prepared for Turkish Airlines (THY) under imago. It was not a typical job we’d take, since it did not really contain any challenging motion design elements, but instead was a pure editing and compositing project.

The ad is edited from 12 (if I recall correctly) stock scenes, where my task was to replace the original balls with red, THY ones. The new ones were not to contain any characteristics of the real sports equipment (hairy tennis ball, ridges and patches on the football, etc.).

The process was quite typical for this kind of job. I started with the edit, matching the length and speed of the clips to synchronize with the music. After that came the tracking, removal of the original ball, compositing the new one in. Whole thing was rounded up by color correction and grain matching.


Client: Turkish Airlines
Agency: Alametifarika
Directed by: Quba Michalski
Animation & Compositing: Quba Michalski
Tools: Photoshop, After Effects

This video is also available in HD on Vimeo and YouTube.