The New York Times

This is our one minute advertisement for the launch of Turkish Edition of The New York Times.

We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.

The result is 60 seconds of typographic goodness, mastered in 2K cinema resolution.

Credits

Client: New York Times / Sabah
Agency: Leo Burnett
Directed by: Quba Michalski
3D & Compositing: Dreambox
Dreambox Project Lead: Alvaro Rego
Tools: 3D Studio Max, After Effects, Photoshop

Original post on imago website:
http://imagonewmedia.com/project.php?code=NYTT

…and now, apparently it has an awesome Bollywood rip-off, too! https://www.youtube.com/watch?v=IB1NoiN_SR0