This short, 30-second ad was prepared for display at Kanyon shopping center. The agency approached us with a ready concept, and we put this little video together in just two days.
Truth be said, we spent half of the first day on watching the butterflies outside of the window (glad it’s Spring). This “research” allowed us to create a realistic wing and body movement for each of 15.000 butterflies featured in this video. Winged creatures are where CGI often falls short of realism, and we took special care not to make them look artificial.
Since the LCD screens where the ad is shown don’t feature sound, this video was prepared without any audio track. For the website presentation we fitted it with a fragment of the song “Elp” by Sumo Lounge.
Client: American Express
Agency: Alametifarika
Design & Animation: Quba Michalski
Tools: Photoshop, After Effects
Original post on imago website:
http://imagonewmedia.com/project.php?code=AMEX