These five 12-second clips promote hobby-themed clubs running under Garanti’s Retirement branch.

We were approached by the agency with both scenarios and storyboards already approved by the client. Our input on this project consisted of some limited design work and full animation of all the ads.

Probably the most noteworthy feature of this project was the tempo at which it was executed. We got contacted about this project five days before a planned trip abroad. The work was then executed at the speed of one ad per day, including agency and client revisions.

Once completed, we rushed to the airport to catch the flight.

[flashvideo file=http://video.imagonewmedia.com/flv/imago_hobbyclub_dance.flv height=481 /]
Hobby Clubs: Dance

 

[flashvideo file=http://video.imagonewmedia.com/flv/imago_hobbyclub_cooking.flv height=481 /]
Hobby Clubs: Cooking

 

[flashvideo file=http://video.imagonewmedia.com/flv/imago_hobbyclub_jewelery.flv height=481 /]
Hobby Clubs: Jewelery Design

 

[flashvideo file=http://video.imagonewmedia.com/flv/imago_hobbyclub_music.flv height=481 /]
Hobby Clubs: Music

 

[flashvideo file=http://video.imagonewmedia.com/flv/imago_hobbyclub_tennis.flv height=481 /]
Hobby Clubs: Tennis

 

Client: Garanti Retirement
Agency: Alametifarika
Design & Animation: Quba Michalski
Tools: Photoshop, Illustrator, After Effects

Original post on imago website:
http://www.imagonewmedia.com/project.php?code=HOBI