This ad continues the series started in our other project: “Flexi: Lifestyle Cards”. While the original four spots advertised preset cards, this one focuses on the ability of customizing the design of the card by the user.

With the scenario, music and voiceover already in place, we were approached to create an animation visually demonstrating different options available to the user after uploading their custom image to the Flexi website.

The most interesting aspect of this production is definitely its final format; “Custom Design” is the first commercial produced in Turkey in a stereoscopic 3D format and displayed in 3D cinemas. It was also one of the rare occasions we had to produce a piece in a full 1080p HD resolution (majority of Turkish broadcast is still using PAL).

[flashvideo file= height=367 /]


Client: Garanti Bank
Agency: Alametifarika
Design & Animation: Quba Michalski
3D Conversion: Digital Panorama
Tools: Photoshop, After Effects

Original post on imago website: