Flexi: Lifestyle Cards

This is our first project with Alametifarika. It advertises Flexi Card’s new system, through which credit card owners can easily customize their cards using preset keywords sent to the bank via text message.

The packages are designed for: frequent flyers, fashion enthusiasts, drivers and mobile phone users. Four new card designs were introduced to accompany this new service.

Due to the tight deadline, there was no time to include sophisticated 3D packages into this project’s workflow. Instead, we focused on emulating 3D environments and lighting as well as lens effects using tools and plugins available in After Effects.

We were provided with four card images and audio tracks for this project. The audio featured a digital voice guiding customers through the process. We designed a futuristic computer interface, visualizing the customization process.

[flashvideo file=http://video.imagonewmedia.com/flv/imago_flexi_custom_plane.flv height=481 /]
Flexi: Lifestyle Cards: Frequent Flyer

[flashvideo file=http://video.imagonewmedia.com/flv/imago_flexi_custom_model.flv height=481 /]
Flexi: Lifestyle Cards: Fashion Enthusiast

[flashvideo file=”http://video.imagonewmedia.com/flv/imago_flexi_custom_car.flv height=481 /]
Flexi: Lifestyle Cards: Driver

[flashvideo file=http://video.imagonewmedia.com/flv/imago_flexi_custom_phone.flv height=481 /]
Flexi: Lifestyle Cards: Mobile Phone User

Client: Garanti Bank
Agency: Alametifarika
Design & Animation: Quba Michalski
Tools: Photoshop, After Effects

Original post on imago website:
http://www.imagonewmedia.com/project.php?code=FLEX

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