On February 13th, 2005 a huge snow storm hit Istanbul. It transformed this loud and chaotic city into a silent, white, postcard-like place. The traffic stopped and all business shut down. Staring at the snow falling down outside our windows, we decided to use this opportunity and to create a digital postcard for St. Valentine’s Day. We had less than 24 hours to do it and Jack Bauer was nowhere to be found.

We snapped some photos on the roof and and in front of our studio, gave a call to our musician, and started animating.

We made it on time, with few hours to spare. It gave us just enough time to setup a mini-site at snow.imagonewmedia.com hosting the video and the extended version of the theme song in MP3 format.

After sending the press release and publicizing the new video on the web, we were completely exhausted and slept through the entire St. Valentine’s Day.

[flashvideo file=http://video.imagonewmedia.com/flv/imago_snowvalentines.flv height=367 /]


Some other photos snapped that day:




Concept & Design: Çiğdem Keresteci
Animation & Additional Design: Quba Michalski
Music: Ferit Özgüner
Tools: Photoshop, After Effects

Original post on imago website:

Snow Valentines minisite: