This is a teaser TVC created for the launch of Turkish Airlines’ new international campaign Globally Yours.
The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on – not due to the animation and effects – but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.
You may recognize this project from earlier posts on QubaHQ – it took a while to get it on air but it is finally here. I used a total of 933 layers to create the globe, featuring 93 landmarks and 35 cloud sprites, duplicated and distributed around a central sphere.
While I initially planned to automate the creation of the model using either expressions or particle simulation, I ended up placing each and every layer into position manually, in order to avoid clipping and overlapping issues. I think the result is well worth it.
Client: Turkish Airlines
Directed by: Quba Michalski
Design & Animation: Quba Michalski
Tools: Photoshop, After Effects
Original post on imago website: