Quba HQ

Morhipo ads and how MovieType saved my skin

I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool – I remember saying – I’m sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.

While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I’d ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that’s pretty much it.

And then came the Morhipo.com gig.

May 25, 2011
In Featured, Motion, Telesine
7 comments

Sun Ich: Purely Fruit

This project was my first venture into the world of slow motion demo shots, and a pretty successful one, if I may judge it myself. It’s been shot over the course of 24hrs on Phantom HD and edited in my standard After Effects environment.

I am particularly happy with this commercial, since I had full creative control over all of its aspects. From concept and creative direction through directing the shoot, to post, vfx and music – I was able to execute the project precisely as I imagined it. In fact the final result is nearly 100% identical to the first storyboard-based animatic, originally pitched to the client.

April 18, 2011
In imago, Motion
One comment

Ulker: Dankek

I’ve been working on quite a few projects in the past months, all of which are in various stages of production and pre-production. Meanwhile, here are two short ads I made for Dankek.

The agency brief asked for a stop-motion aesthetic. We decided to shoot all of the elements live, but do the animation itself in After Effects. In fact I developed a pretty cool expression for creating random imperfections and errors in the object movement, especially for this project. (I am hoping to share it with you soon).

July 26, 2010
In Doodles&Noodles, Motion
4 comments

Yo dawg, I heard you like compositing charts…

I usually like to build my compositions vertically, placing most of the data in a single timeline. It works most of the time, although sometimes results in skyscraper monstrosities like the nearly 1000 layer project I talked about a while back.

The ad I am working on right now required a different approach. I had to create pre-comps of pre-comps of pre-comps of some more pre-comps, constantly burying and digging up various elements. A timeline screenshot would not do it much justice, so I decided to share with you the flowchart view of the project.

July 17, 2010
In imago, Motion
One comment

gnctrkcll / Cornetto: 1+1

Here is a sequel to the gnctrkcll / Cornetto: text+talk ad released 7 days ago. Since it is a tag-on companion piece to the original ad, not much has changed in the department of decorative elements. You might notice, however, that the main character now got a girlfriend.

This one was produced in 4 days, right after completing the gnctrkcll: Kurucesme series. I would have posted it earlier, but I first had to catch up on sleep :)

July 10, 2010
In imago, Motion
7 comments

gnctrkcll / Cornetto: text+talk

If we were to say just one thing about the making of this ad, we’d describe it as an extreme exercise in hardcore project management.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell’s gnctrkcll and Algida’s Cornetto.

June 8, 2010
In imago, Motion
8 comments

Turkish Airlines: Globally Yours Teaser

This is a teaser TVC created for the launch of Turkish Airlines’ new international campaign Globally Yours.

The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on – not due to the animation and effects – but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.

June 15, 2009
In imago, Motion
One comment

Beko: New Look

The original rebranding of Beko’s identity was fairly conservative when it came to changes in the look of TV commercial. Now, that the new ID has been widely accepted, we were tasked with updating the style of the TVCs.

Right away we replaced the original dark background with much more fresh, bright design. Next, we got rid of straight lines with parallel/perpendicular design and introduced bends and twists to the colored stripes (the basic element of brand’s ID). We also updated the end-tag with a cleaner, shiny globe and some other minor tweaks.

September 10, 2008
In imago, Motion
No comments yet

Beko Rebranding

During the recent re-branding and identity change of the BEKO brand, we have been tasked with preparing the motion part of the new ID.

The project consisted of two phases: First we developed a new end-tag to be used by all of BEKO’s TV commercials. The tag went through several iterations until finally arriving at its final form in February 2009. Second, we created a Promotion Commercial template – a base upon which all the subsequent BEKO commercials advertising sale promotions will be built.

August 8, 2008
In imago, Motion
No comments yet

&mag

A short television commercial for Garanti Bank’s &mag magazine.

We initially planned to animate this piece in After Effects, but switched to Maya in the middle of the process in order to give the magazine appearance some extra realism.