Quba HQ

Morhipo ads and how MovieType saved my skin

I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool – I remember saying – I’m sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.

While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I’d ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that’s pretty much it.

And then came the Morhipo.com gig.

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Cinemagraph: Remember ZX

Not too long ago, these were referred to as simply “cool animated gifs”. These days they go by much more artsy name of Cinemagraphs.

In the picture: ZX Spectrum microcomputer, an Italian analogue sound mixer and a National TV set. Only TV still works. Image brought to life in After Effects.

PS. Yea, I just realized these are called Cinemagraphs, not Cinegraphs. Corrected the spelling throughout the post.

gnctrkcll / Cornetto: text+talk

If we were to say just one thing about the making of this ad, we’d describe it as an extreme exercise in hardcore project management.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell’s gnctrkcll and Algida’s Cornetto.

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Unspectacular VFX

Usually, when we hear keywords like VFX, green screen and compositing, what comes to mind are spaceships, CGI characters, explosions and other elements impossible or incredibly expensive to shoot in real life. Visual effects are, however, present in most of the shows you watch on TV, often in the places where you least expect it.

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Wings: Destinations

Destinations was the first advertisement commissioned to us by Rafineri agency.

Originally planned as a simple 2.5D animation, the project was soon moved into a 3D format to enhance the feeling of flight and the depth of the world we constructed. We placed flat photographic images of world’s famous landmarks in a 3D landscape divided into four sections – representing the four seasons.

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The New York Times

This is our one minute advertisement for the launch of Turkish Edition of The New York Times.

We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.

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Bici Bee #105: Bici Lost in After Effects

It’s been quite a while since the last update to the comic. I’ve been insanely busy with work, and had absolutely no spare time to spend on Bici’s adventures.

Things seem to be calming down now, so hopefully you should get your fix of silly more frequently, again.

Shop&Miles: The Original Mix

This project is more of an exercise in editing, rather than your typical motion graphics. It was commisioned by Alametifarika for the launch of a new double credit card service of Garanti’s Shop&Miles.

The video features various stock clips synchronized with the music – each clip has its corresponding audio fragment. As the audio clips get mixed together, so do the videos.

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Beko: New Look

The original rebranding of Beko’s identity was fairly conservative when it came to changes in the look of TV commercial. Now, that the new ID has been widely accepted, we were tasked with updating the style of the TVCs.

Right away we replaced the original dark background with much more fresh, bright design. Next, we got rid of straight lines with parallel/perpendicular design and introduced bends and twists to the colored stripes (the basic element of brand’s ID). We also updated the end-tag with a cleaner, shiny globe and some other minor tweaks.

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Bici Bee #104: TCP/IP in Turkey

I still cannot get used to how much time is being spent on conversational etiquette in Turkey. Typically, before getting to the point, it is mandatory to exchange quite a number pleasantries.

Thinking about it, made me find one possible explanation why my Internet is always so damned slow!

Disclaimer: I have never actually seen anyone wearing a fez in Istanbul. Tea, smoking and moustaches are very popular, however.