Morhipo ads and how MovieType saved my skin
October 20, 2011imago,Motioncommercial,3D,Cinema 4D,Maxon,TV,gold,ad,advertisement,TVC,shiny,text,type,C4D,Morhipo.com,morhipo,silver,MovieType,Motionworks
I remember the first time John from Motionworks shown me a beta version of MovieType. Pretty cool - I remember saying - I'm sure it will be useful to the people who do lots of 3D text, but not really something I would use in my projects.
While I was certainly impressed with both the idea and the implementation of MovieType, I really did not think I'd ever have any need for it. My motion pieces rarely, if ever, use 3D typography. I may throw an After Effects 3D text layer here and there, but that's pretty much it.
And then came the Morhipo.com gig.
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