Sun Ich: Purely Fruit

This project was my first venture into the world of slow motion demo shots, and a pretty successful one, if I may judge it myself. It’s been shot over the course of 24hrs on Phantom HD and edited in my standard After Effects environment.

I am particularly happy with this commercial, since I had full creative control over all of its aspects. From concept and creative direction through directing the shoot, to post, vfx and music – I was able to execute the project precisely as I imagined it. In fact the final result is nearly 100% identical to the first storyboard-based animatic, originally pitched to the client.


Continue reading…