This project is more of an exercise in editing, rather than your typical motion graphics. It was commisioned by Alametifarika for the launch of a new double credit card service of Garanti’s Shop&Miles.
The video features various stock clips synchronized with the music – each clip has its corresponding audio fragment. As the audio clips get mixed together, so do the videos.
When I travel, I often find it difficult to understand the announcements broadcast through the P.A. system. Whether I am on the road or waiting for someone, the airports, train stations and bus terminals all use similar technology, digitally assembling announcement text from the pre-recorded fragments.
Whenever the announcement starts on the speakers, I need to stop whatever I am doing and concentrate, memorizing the letters and digits of the flight number and re-assembling them by myself.
All this is due to the way in which the audio clips used in the system are recorded, and can be fixed with just a little bit of extra effort.
Let’s start with something simple:
People having problems finding their cars in the multi-story parking garages.
The problem and setup:
Most of the parking lots offer semi-automated ticketing system. When you enter, you receive a card recording the time of arrival. Upon exit, you need to either pay the fee or validate your stay and then use the same card at the exit gate in order to open it.
A simple short commercial for Shop&Miles credit card intended for cinema.
The animation was constructed from a single photograph of the plane, original design of the card and a whole bunch of subtle lighting and particle effects.
During the recent re-branding and identity change of the BEKO brand, we have been tasked with preparing the motion part of the new ID.
The project consisted of two phases: First we developed a new end-tag to be used by all of BEKO’s TV commercials. The tag went through several iterations until finally arriving at its final form in February 2009. Second, we created a Promotion Commercial template – a base upon which all the subsequent BEKO commercials advertising sale promotions will be built.
This short, 30-second ad was prepared for display at Kanyon shopping center. The agency approached us with a ready concept, and we put this little video together in just two days.
Truth be said, we spent half of the first day on watching the butterflies outside of the window (glad it’s Spring). This “research” allowed us to create a realistic wing and body movement for each of 15.000 butterflies featured in this video. Winged creatures are where CGI often falls short of realism, and we took special care not to make them look artificial.
This was another one of the “express” projects – scheduled to go on air mere hours before the start of the advertised sailing cup.
The basic design guidelines and the look of the campaign were already established by the agency in the print ads. We followed their concept featuring boat imagery and thin, repeating vector strokes. The series of stock videos were provided to us, as well. We threw them through some motion tracking and matchmoving, allowing us to integrate the graphic elements into the footage.
Between March and August 2008, Garanti Bank’s exclusive &club offered a promotion to it’s members; each month a couple would be flown to one of the six European destinations for a stay in an associated boutique hotel. With promotion already in place, we were approached to create a 30-second ad for the campaign.
These five 12-second clips promote hobby-themed clubs running under Garanti’s Retirement branch.
We were approached by the agency with both scenarios and storyboards already approved by the client. Our input on this project consisted of some limited design work and full animation of all the ads.
iWin is a project that did not win anything whatsoever, sadly.
The piece was our submission to Photoshop “See what’s possible” competition organized by Adobe and Cut&Paste. It tells a story of Çiğdem winning the competition with her amazing design and animation skills.
For the 2012 launch of the new Nexus family of devices, we imagined a playful world of Google services interacting around a stack of devices. Following the success of the first Nexus Playground video, we were then asked to create a series of sequels, each talking about a particular type of experience Nexus can provide to its users. The films below were originally published inside rich media banners, as a part of Google’s 2012/2013 Nexus: The Playground is Open campaign.
Here is part two of our year-long project of liquid experimentation (read: splashing oil around the studio). Can you guess what did we actually shoot to achieve these visuals? Drop me a comment below if you think so :)
It’s a new month (well, almost the end of it) and a new Bowerbirds song time. This time I have used some of the techniques quite familiar to the followers of my tutorial series. The overarching principle remains the same – a video loop revealed by mixing Cyan, Magenta and Yellow inks. It’s quite a jump from the April one and we’re already brewing some ideas for June :)
We were tasked with exploring the world of slow motion macro photography of our client’s olive oil interacting with various substances and objects. In other words, we spent 2 weeks armed with a Phantom camera, splashing galons of oil all over the studio and making everyone hungry with the smell of oil heating up in thousands of Watts of light.
Inspired by the cross-processed photos and CMYK printing, I have developed a visual effect for “digital polaroid”, based on the ink bleed transitions and used it to reveal the video over the course of a three minute song.
Nexus Q: Sweet, Smart is a little something something I cooked up a while ago for the launch of Google’s new media player. The product has been shelved, the video never produced, but I still have this kickass test.
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