I told you I was busy :)

This project started its life as a simple storyboard for a 2D piece based on photographs, delivered to us by the agency. The main brief was to show off different customization options for Fiat 500 using series of cuts. Right from the beginning I knew that the key to making the car look attractive in the commercial was in adding that one extra dimension, so we decided to upgrade the ad to a full 3D.

While the team was working on the car models, I rigged up yet another of my patented After Effects expression rigs (basically my own version of Trapcode Echospace) in order to easily create and animate the flower designs originally designed by the agency. The rest was a pretty standard editing, compositing and beautifying process, resulting in the ad you can see below.

Credits:
Executive Producer: Elif Neylan Levent
Directed, Edited & VFX by: Quba Michalski
3D Animation: Telesine
Agency: Leo Burnett
Client: Fiat
Production House: Telesine

This video can also be watched on YouTube.

I have been messing around with creating “painterly” look for a still image and came up with this one.

It is created through a combination of Photoshop’s Artistic Brush tool, After Effect’s Twixtor and a whole bunch of loops and nested comps to get the whole thing as smooth as possible.

As an unexpected side effect I also figured out how to make pretty convincing fake hand-drawn text in AE.

Music by Otograph “Dive into PixelJunk Monsters”
On the picture: Honda Jazz (a.k.a. Fit)

People having problems finding their cars in the multi-story parking garages.

The problem and setup:

Most of the parking lots offer semi-automated ticketing system. When you enter, you receive a card recording the time of arrival. Upon exit, you need to either pay the fee or validate your stay and then use the same card at the exit gate in order to open it.

The cards record the time of stay either via a magnetic stripe or a printed bar code – keeping only a minimal amount of surface filled with the “operational data”. This leaves one side of the card unused – its either blank, or used as an advertisement space.

Commonly, a large percentage of parking lot users have trouble finding their car easily, especially after an extended stay. This applies mostly to the multi-story underground parking spaces. While the designers typically color-code the floors and provide the drivers with an alphanumeric sector coding – many still find it confusing and lose time searching for their car.

The solution:

I propose, that a simple map of the parking lot be printed on the reverse of the parking ticket. It should contain the floor plan clearly illustrating the entrances and the exits, as well as a space for marking the floor number.

As the driver parks the car, he or she would be able to mark down the car’s location and then have a handy reference when coming back to pick it up.

The map could also contain additional information, such as emergency exits and serve as a pocket reference in case of an accident.

This work is licensed under a Creative Commons Attribution 3.0 License.