Beko: New Look
The original rebranding of Beko’s identity was fairly conservative when it came to changes in the look of TV commercial. Now, that the new ID has been widely accepted, we were tasked with updating the style of the TVCs.
Right away we replaced the original dark background with much more fresh, bright design. Next, we got rid of straight lines with parallel/perpendicular design and introduced bends and twists to the colored stripes (the basic element of brand’s ID). We also updated the end-tag with a cleaner, shiny globe and some other minor tweaks.
