imago

This project was definitely one for the books. We were asked to create a 23 second ad for ÅžÖlen - a Turkish candy and chocolate company. We were given three weeks to produce a set of three videos (each for different product line) and the general guidelines regarding the current style used by the client's ads this season.

With the storyboards approved, we contacted Onur Senturk, whom you might know from his independent pieces such as Nokta or TRIâ–²NGLE. Onur took care of animating the ribbons, while I did the colors, particles, light fx and all that extra shiny-sparkly stuff. Leo Burnett - agency for this project - provided us with the 3D renders of the products and the audio track.

This project is a not-so-distant cousin of gnctrkcll / cornetto project, and was produced over the weekend break between the two parts of its bigger relative. The main concept remained the same - a stop-motion actor, t-shirt with a character, busy background.

The character was, again, designed by Meni, but this time we were delivered ready frames from the agency and did not have much input on what it does. Instead I focused on creating a small library of cell-shaded 3D elements, later used to liven up the scene.

We were approached by Leo Burnett with two frames of a character design art, a concept for an ad with an animated t-shirt and 6 days to air time. We took the bait. Now, less than a week later, we are happy to present to you the latest ad for a joint promotion of Turkcell's gnctrkcll and Algida's Cornetto.

This is a teaser TVC created for the launch of Turkish Airlines' new international campaign Globally Yours.

The ad was initially planned as a photorealistic 3D animation, but due to the budget and time restrains, was transferred into a 2.5D platform. Still, it was by far one of the most complex projects we have worked on - not due to the animation and effects - but to the sheer amount of layers used in the compositions. The final animation is build out of nearly a thousand 2D layers animated in a 3D space.