Sun Ich: Purely Fruit

This project was my first venture into the world of slow motion demo shots, and a pretty successful one, if I may judge it myself. It’s been shot over the course of 24hrs on Phantom HD and edited in my standard After Effects environment.

I am particularly happy with this commercial, since I had full creative control over all of its aspects. From concept and creative direction through directing the shoot, to post, vfx and music – I was able to execute the project precisely as I imagined it. In fact the final result is nearly 100% identical to the first storyboard-based animatic, originally pitched to the client.

Quite a bit of heavy-duty compositing went into creating the final look of the ad – some of the scenes are composed out of 3 or 4 separate shots. If you cannot see it – it means I did my job well :)

Credits:
Executive Producer: Elif Neylan Levent
Directed, Edited & VFX by: Quba Michalski
Director of Photography: Nick Sawyer
SFX Supervisor: Kaan Hanoglu
Music by: Omer Ahunbay / Jingle House
Creative Director: Quba Michalski
Agency: Bed and Breakfast
Client: Haribo
Production House: Telesine

This video can also be watched on YouTube.