McDonald’s: The Steam Campaign
Vancouver McDonald’s recently run this advertisement in the local bus shelters. A steam machine was built to fit inside the ad and periodic bursts revealed a message “Your free coffee is ready”.
I really dig creative uses of advertisement spaces.
Launched in November 2009, this campaign was developed at Cossette, Vancouver.


I definitely think of McDonald’s coffee whenever it’s a cold day and someone hasn’t picked up after their dog.